Australians across the country will be prompted to Remember to Remember at 11am this Friday November 11 thanks to the RSL’s national partnership with the Outdoor Media Association (OMA) for the second year.
This Remembrance Day, for one minute at 11am, digital Out of Home (OOH) signs owned by OMA members nationwide will display the RSL’s message reminding Australians to pause for one minute’s silence to remember those who served and lost their lives in all wars and conflicts.
Adding his voice and influence to this year’s Remember to Remember campaign is decorated Australian Army veteran and Victoria Cross for Australia (VC) recipient, Corporal Daniel ‘Dan’ Keighran.
Keighran said: “I strongly encourage all Australians to attend their local Remembrance Day service, whether that be in their capital city or local RSL Sub Branch, and take the time to remember those that have gone before us and those that continue to serve to this day.”
RSL Queensland State president major general Stephen Day, said: “Through the generous support of the OMA and its digital advertising screens across the country, we are able to ensure that no matter where people are or what they’re doing at 11am on November 11, they will Remember to Remember.
“Remembrance Day is a date that has long been cemented into the lives of Australians and while leading busy, fast-paced lives can often result in this important moment passing by, it is imperative that we pause, reflect and honour those who have fallen and recognise the invaluable contribution of our service people.
“It’s just one minute, but it means so much more to the veteran community and their families.”
OMA CEO Charmaine Moldrich said “We take our role as a public space media channel very seriously, we want to give back; our industry takes great pride in using their signs for the greater good.”
“Now in our second year of partnership with RSL, signs across Australia will remind everyone to Remember to Remember and to pause for a minute of silence to honour those who gave their lives in service, those who returned home injured, and those who serve our nation today."
Participating OMA members include: Australian Outdoor Sign Company (AOSCo), BIG Outdoor, Bishopp Outdoor Advertising, Blue Tongue Outdoor, Civic Outdoor, goa, JCDecaux, JOLT Charge, Motio, oOh!media, Outdoor Systems, Paradise Outdoor Advertising, QMS Media, Scentre Group Brandspace, Shopper, The Media Shop (TMS), Tonic Media Network, TorchMedia, Total Outdoor Media (TOM), Val Morgan Outdoor (VMO), and Vicinity Centres.
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