South Australian-based ecommerce digital media agency RQmedia has joined brand management, marketing and media group Merchantwise Group through a phased acquisition.
Commercial details of the deal haven't been released.
The development for both businesses will deliver new digital media scale and proficiency and will see RQmedia remain in South Australia, servicing its established client portfolio which includes True Alliance and Fiji Airways.
RQmedia will continue to be led by MD Narelle Hutchesson.
Merchantwise Group MD, Alan Schauder, said: “We are delighted to welcome Dr Narelle Hutchesson and the RQmedia team to Merchantwise Group.
"RQmedia’s profound experience in eCommerce performance marketing will greatly enhance our marketing and digital media capabilities, particularly for retail and consumer brands. It’s also great to now have presence on the ground in South Australia, alongside our teams in New South Wales, Victoria, Queensland, and other parts of the world,”
Hutchesson said: “RQmedia is really excited to be joining Merchantwise Group.
"We will continue to provide our exceptional level of performance marketing capabilities as well as adding to our scope with SEO and email and more upper funnel above the line services,” said RQmedia Managing Director, Dr Narelle Hutchesson.
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