Roy Morgan Research and EngageTV have partnered to integrate Roy Morgan’s Single Source consumer data with Switch Digital’s connected TV platform, EngageTV.
The partnership will give marketers and agencies the ability to target thousands of audiences of interest on connected televisions, down to a postcode level.
“Roy Morgan Single Source is a leading strategic tool, used by marketers across the country," Roy Morgan Research CEO Michele Levine says.
"Through our EngageTV partnership, our consumer data can now be deployed through Australia’s fastest growing media channel, connected TV.
"This means that thousands of different target audiences across travel, finance, automotive, telecommunications, property, retail and FMCG sectors can now be deployed.”
In addition to connected TV targeting, the EngageTV and Roy Morgan partnership provides clients with additional strategic options including specifying preferred programs, genres and optimising creative messaging most likely to attract and resonate with current and potential customers.
“Our partnership is an exciting development as Australian’s shift their TV viewing to On-Demand, Catch-up and live digital free-to-air broadcasts," Switch Digital CEO Lee Stephens says.
"Last year 80 per cent of Australians watched on-demand TV.”
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