Roxy Jacenko's reality show I am...Roxy! has taken the top ratings spot in Ten's second year of its Pilot Week initiative.
Returning this year, Pilot Week is an initiative run by Network Ten which sees a series of program pilots produced for the network, with the chance for each to earn a full season run.
This year, only five shows were set to run compared to the eight that were produced in the first year. However, this was reduced to four after Catfish Australia was dropped due to low participant interest.
Roxy's reality TV-styled program gave a comedic all-access look into the life of the publicist, talent manager and author and drew in 399,000 metro viewers.
Other shows debuting throughout the week included Part Time Private Eyes, a series about two mums who opt to use their spare time to open a home-based private detective agency, which drew 344,000 metro viewers.
Sydney's Crazy Rich Asians which follows the lives of six very 'extra' characters and their local "fixer" who waits on their every want and need, rated considerably lower, only notching up 175,000 metro viewers.
My 80 Year Old Flatmate, which pairs older Australians with hard-up millennials, came in with 174,000 viewers.
The shows fared worse in ratings when compared to the first year of the initiative, with shows such as Trial by Kyle and Kinne Tonight reaching 385,000 and 404,000 metro viewers respectively.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.