Australia’s Bachelorette star Sam Frost is at the centre of a radio rumour, with media reports tipping her to be 41-year-old comic Rove McManus's co-host.
While Dan and Maz weren't quite ripe enough for 2DayFM's breakfast show, SCA's new strategy with McManus at the daybreak helm, is set to be the right dose of what the station's key 18-39 demographic want – however, until now, details of his co-host were unknown.
Weekday breakfast hosts Dan Debuf and Maz Compton were bumped to a weekend slot in 2016, after less than a year in the top role, as McManus was brought in to help salvage the ailing show.
The final episode of The Bachelorette has outranked this year's The Bachelor finale, with 1.52 million people tuning in to watch Frost pick Sasha Mielczarek.
While it is believed that a co-host for McManus will be announced Wednesday or Thursday this week, rumours are suggesting that Frost is the front runner for the spot.
Speaking to AdNews following McManus' announcement, SCA chief content officer Guy Dobson said that the new move, hot on the heels of Hamish and Andy’s drive show starting in July, completed a strategy shift for the network.
“We are not changing our demographic, our music is right, we've shifted to a bit older here and we’ve broadened our format,” Dobson said.
“Rove is funny, relatable and we've got a superb plan in place to make sure the new show is everything you'd expect from one of Australia's greatest entertainers.”
SCA could not be reached for comment.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.