Rochelle Chhaya and Tony Harradine
Omnicom Media Group's Hearts & Science has named Rochelle Chhaya CEO APAC.
As the network’s first APAC CEO, Chhaya, who has been with OMG for over 14 years and most recently served as CEO of OMG Thailand, will oversee the continued expansion of Hearts & Science in APAC.
OMG APAC CEO Tony Harradine said expanding the Hearts & Science footprint across a region that is an epicentre for economic expansion, technological innovation, and digital commerce demands a seasoned leader.
"Combined with the digital and data expertise needed to help brands effectively engage with their customers across an increasingly complex media ecosystem, we have found that leader in Rochelle, someone who can bring both the ‘heart’ and the ‘science’ to the business,”Harradine said.
Chhaya said Asia Pacific is brimming with opportunities.
"We are committed to harnessing the strong demand for consultative, modular media strategies that align with our clients' evolving needs," Chhaya said.
"Together with our clients, we will unlock new possibilities for driving brand growth across the region.”
As one of her first duties as APAC CEO, Chhaya will oversee the launch of Hearts & Science’s operations in Malaysia and Taiwan, scheduled for Q1 2025.
Chhaya’s appointment, reporting directly to Harradine, is effective immediately.
Meanwhile, she will continue to oversee operations in Thailand, together with OMG Thailand COO Jinnarat Sampuntharat and the executive management team until her successor is named.
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