Wildlife warrior and Network 10’s I’m A Celebrity…Get Me Out Of Here! host Robert Irwin has been named Australia’s most popular broadcast personality in the Australian Talent Index’s 2024 Top Talent Report.
The Report surveys a nationally representative sample of more than 7,000 Australians and uses a talent measurement system that gauges consumers’ awareness and attitudes towards a range of Australian talent.
At 20 years old and a relative newcomer to Australian screens, Irwin took out the top broadcast talent spot, surpassing the last report’s winner, comedian and TV personality Hamish Blake.
Irwin was also voted number one broadcast talent by females and was considered to be the top celebrity who gives the most back to the community, according to the Australian Talent Index.
Australia’s ‘Greatest Showman’ Hugh Jackman ranked number one on the overall celebrity list, alongside Chris Hemsworth, Nicole Kidman, and Margot Robbie.
The Australian Talent Index is calculated by subtracting the proportion of people who disliked a personality from those who liked or loved them, giving each a score ranging from -100 (universally disliked) through to +100 (universally liked).
How broadcast talent rank
Most trusted
Long-time Better Homes & Gardens presenter Graham Ross and iconic 60 Minutes reporter Liz Hayes were considered Australia’s most trusted broadcasters, followed by renovating queen Cherie Barber and Nine News presenter Peter Overton.
Best awareness
In terms of awareness among Australian singer and The Voice host Guy Sebastian topped the list.
Most authentic
Comedian, writer, actor and host of Thank God You’re Here Celia Pacquola was considered to be the most authentic.
Most likeable
When it came to likeability, comedian and Kenny star Shane Jacobsen took out the top spot.
Most controversial
KIIS FM radio host Kyle Sandilands was considered Australia’s most controversial broadcaster, followed by shock jock Alan Jones on 2GB.
Most entertaining
Australian comedian, radio and television presenter, writer and producer, host of The Front Bar and regular on Have You Been Paying Attention?, Sam Pang, topped the most entertaining list.
Most relatable
KIIS FM radio host, Mitch Churi, who recently shared his weight loss journey to shed 40kgs, was named most relatable.
Breakfast TV and radio – most likeable
When it comes to breakfast TV and radio, Today Show presenter Sarah Abo was deemed the most likeable broadcaster, while The Fox radio host Fifi Box was dubbed the most likeable radio personality.
TV news and current affairs – most trustworthy
Nine’s Peter Overton and Liz Hayes were considered the most trustworthy broadcasters.
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