Riverina is encouraging foodies to Make Dinner Daring with its new range of flavour-infused cheeses.
The national campaign is the first work from independent agency Paper Moose.
The idea heroes Riverina’s new range by bringing food to life through a series of daring micro-narratives — from summiting a mountain of basil pesto fetta, to hiking across spicy jalapeno haloumi slabs, and more.
Each spot was filmed entirely in-camera, utilising miniatures of varying scales coupled with rich sound design to transport the viewer’s imagination to intrepid culinary scenarios.
Paper Moose CEO / ECD Nick Hunter told AdNews the miniatures were specially created - both sourced and 3D-printed, working with a miniature expert at Yippee Ki-Yay.
The campaign rolls out across online, social, print and retail.
Riverina Dairy Co. head of marketing Karen Prebble says Paper Moose brought the new fetta and haloumi range to life: “We needed an agency partner that understood the importance of standing out from the crowded dairy aisle while growing our category at the same time.”
Paper Moose creative director Jeremy Willmott says the miniatures captured the theme: “What better way to showcase Riverina’s daring range of flavoured cheeses than a daring miniature adventure set atop your dinner.”
Credits:
Client: Riverina Dairy Co.
Head of Marketing: Karen Prebble
Agency: Paper Moose
Executive Creative Director: Nick Hunter
Creative Director: Jeremy Willmott
Art Director: Katie McIntyre
Copywriter: Pete Saladino
Design Lead: Georgia Shillington
Designer: Evelyn Tran
Account Director: Steph Grant
Account Manager: Madeleine Huxely
Production: Paper Moose
Head of Production & Producer: Maren Smith
Production Coordinator: Isabella Torv
Director: Josh Logue
Photographer: Christian Mushenko
Food Stylist: Nicola Sinclair
Director of Photography: Simon Higgins
Production Designer: Chantel Covey
Model Makers: Yippee Ki-Yay!
Editor: Oliver Trauth-Goik
Retoucher & Colourist: Suriya Black
Senior Sound Designer: Joe Mount
Sound Design & Mix: Electric Sheep Music
Media: This is Flow
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