Partnerships agency Rifle has signed an exclusive agreement with Digital Turbine, a mobile video advertising platform.
The collaboration aims to empower brands and agencies across Australia by leveraging Digital Turbine’s premium mobile campaign capabilities, connecting them with over 1 billion monthly unique users and utilising its Software Development Kit (SDK) footprint.
Digital Turbine's VP for brands, APAC, James Rogers, was enthusiastic about the partnership, said the company is excited to collaborate with Rifle to enhance mobile experiences in Australia.
"With our technology and Rifle’s strong expertise in sports, gaming, and entertainment channels, Australian brands can look forward to seeing more innovative and engaging in-app experiences," he said.
Rifle’s MD Andrew Christopher said with the agency's strong presence in the local gaming sector and the exclusive integration of Digital Turbine’s leading mobile advertising solutions, Rifle is confident it has the capabilities to help Australian brands and agencies create powerful mobile campaigns.
“This new expansion to our gaming portfolio will integrate seamlessly with our other core pillars of sports and music, positioning Rifle as the go-to partner for brands seeking expert guidance and innovative solutions across the top three pillars of consumer entertainment,” he said.
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