Richards Rose extends Mitsubishi account

By AdNews | 30 January 2025
 

Mitsubishi has reappointed incumbent Richards Rose to a long-term agreement, extending the partnership that started in July 2016. 

Mitsubishi Motors Australia (MMAL) was a key foundation client for Richards Rose, founded by Digby Richards and Adam Rose. 

Since then, MMAL and Richards Rose have won six Effies, the most of any automotive manufacturer in Australia. 

“Mitsubishi Motors Australia are pleased to continue our long-term partnership with Richards Rose. We are excited to work with Richards Rose to continue to deliver effective award winning creative,” said Sam Wight, Mitsubishi Motors Australia, General Manager of Marketing & Corporate Affairs.

Digby Richards, CEO of Richards Rose, said the team is delighted to extend the successful partnership with Mitsubishi Motors Australia.

"We put a lot of value on enduring partnerships and being a genuine extension of our client’s marketing team and capability.

"We are very proud of the work we have done together to help the business grow.. A big thank you to the Mitsubishi Motors Australia team and their continued confidence in Richards Rose to help them take on what will be a very dynamic time for the mobility industry."

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