SYDNEY: Hot water supplier Rheem has appointed Banjo Advertising to handle its $3 million advertising account, replacing Whybin TBWA.
The appointment follows the breakdown of Rheem's five-year relationship with Whybin TBWA, as revealed by AdNews last week. The account covers only the estimated $3m portion of the main account, which covers only branded Rheem products.
Rheem Australia general manager of marketing John Collignon, said: "There's an incredible pool of great agencies in Australia. After an extensive search we have awarded the business for our icon brand to Banjo advertising because of their clear understanding of what great brands are about."
Banjo Advertising managing partner Andrew Varasdi, said: "It is incredibly exciting for the agency to have been awarded the Rheem business. Rheem has a very strong brand and is a clear market leader. We look forward to working closely with Rheem in shaping their brand story."
Rheem Australia Pty Ltd, which produces water heater brands Rheem and Vulcan, had a main media spend of $10.9 million in the 12 months to May 2010, up from $8.6 million in the previous corresponding period, according to Nielsen.
The appointment comes hot on the heels of a hiring spree at Banjo, including Peta Morton as strategic planner, Matt Andrews as creative director direct response, and Tim Hall as creative director in Brisbane.
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