Unilever, official sponsor of the 2023 FIFA Women’s World Cup, today launched Rexona’s Not Done Yet TV commercial, celebrating the return of Australia Women’s National Football Team star captain Sam Kerr.
The TVC, written and produced by Octagon, builds on Rexona’s Not Done Yet brand platform and was created to spotlight Kerr and showcase how the many challenges she has faced have only served to make her stronger, silence critics and help her break records.
The commercial debuts across national TV platforms and digital channels before to the Matildas World Cup Round of 16 match against Denmark today (Monday, 7 August) in which Kerr is expected to make her return.
The commercial recounts memorable moments from Kerr’s meteoric rise, spotlights the prolific goal scorer’s inspirational attitude both on and off the pitch, and takes viewers on a journey through career highlights, such as overcoming a months-long scoring drought to help Chelsea win back-to-back-to-back Women’s Super League titles.
Leaning heavily on the ethos of Rexona’s brand message and illustrating Kerr’s unstoppable attitude, the project culminates by capturing Kerr’s recent set back injury and the nation’s heartbreak, followed by a collective roar of excitement that echoes the realisation that Kerr, as always, is Not Done Yet.
“As sponsors and fans of Sam’s, we wanted to create a meaningful piece to honor her rich history of achievements, to remind Australians and sports fans worldwide of the barriers she has faced and successfully overcome” says Anna Tracey, senior marketing manager, Unilever Deodorants.
“It’s a feel-good spot, both heroic and celebratory in nature, that shines a light on Sam’s unbreakable spirit and her class on and off the field. It’s clear that she still has a huge part to play in the tournament and that she’s Not Done Yet."
Guy Futcher, executive creative director, Octagon APAC, says the agency prides itself on helping our clients connect with and inspire audiences.
"So we were thrilled to work with Rexona to lift the spirits of a devastated fanbase, and the mood of one of the game’s most exciting players, during an extremely tough and emotional period,” says Futcher.
“The Rexona team have been amazing partners from the very start of this project, especially as both time and the odds of a return seemed stacked against us.
"Thankfully, the Matildas have been victorious, the sporting Gods kind in Sam’s recovery, and our production partners equally brilliant. We hope the passion that the wider team put into the project is not just seen, but felt by Sam, the millions of Matildas’ fans eagerly awaiting her return to the pitch, and football fans everywhere.”
CREDITS:
Unilever: John McKeon Ricardo Zampol Anna Tracey Amy Doss
Octagon:
Business Director: Account Director: ECD:
CDs:
Art Director: Agency Producers:
Production: Chisel
Sound: Massive Music
Composer: Sound Designer:
Chisel:
James Llewelyn-Davies
James Green
Guy Futcher
Vanessa Tan and Ethan McLean Alessia Ferrier
Ebony Morrison and Jacinta Rooney
Lance Gurisik Myles Lowe
Chisel, Independent creative production company
Massive Music:
Massive Music a Songtradr company, is the agency of record for some of the most famous brands in the world with studios in Sydney, Singapore, Amsterdam, London, Berlin, Warsaw, New York, Los Angeles, Tokyo and Dubai. Massive Music delivers everything a brand needs in the field of music, voice and sound. Impactful strategies, sonic brand identities and best-in-class compositions.
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