Out-of-home (OOH) agency Revolution360 has teamed up with Cricket Australia to promote the upcoming Women’s Ashes series with an outdoor activation in the sporting precinct of Melbourne.
Cricket fans flocked to Revolution360’s Swan and Stewart Street mega billboard right around the corner from the MCG during the Boxing Day Test, where they mingled with players Annabel Sutherland and Georgia Wareham.
Fans had the chance to join the athletes in a game to win free cricket hats and discover hidden golden tickets, offering exclusive double passes to the MCG Day-Night Test.
Revolution360 GM Josh Fitzgerald said the company prides itself on pushing the envelope.
"This activation is the perfect example of how we can use traditional OOH advertising spaces to create an immersive experience that resonates with fans and promotes the message of Cricket Australia’s initiatives," he said.
Credits:
General Manager: Josh Fitzgerald
Creative Solutions Executive: Joshua Bendall
Senior Account Manager: Sylvan Spatarel
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