Revlon’s SuperLustrous lipsticks campaign, created with independent creative agency Emotive, aims to inspire women to go bold when celebrating this festive season.
Building on Revlon’s Live Boldly brand platform, the series of cheeky posters play off the names of the individual SuperLustrous shades which evoke how we’d all love to let loose and celebrate - Wine with Everything, Unapologetic, Dramatic, Berry Rich, Shameless.
Amy Kingon Smith, head of marketing ANZ at Revlo, said the Revlon Festive campaign represents an opportunity to approach lipstick advertising in a refreshing way at a time of year where fun, tradition and expectation reign supreme.
"The light-hearted creative is a celebration of Summer Festivities, our consumers and the Revlon shade names which we hope spark some joy when out-and-about," Kingon Smith said.
Kat Topp, creative director at Emotive, said it was an absolute joy to bring to life a fresh tone and feel for Revlon.
"As someone who plans to spend her holidays being an Extra Spicy Heartbreaker with a penchant for Wine with Everything it was an absolute joy to bring to life a fresh tone and feel for Revlon that celebrates the festive spirit in a delightfully decadent way," Topp said.
The campaign is rolling out nationally across OOH, social and digital from Monday 18th December and into early 2024.
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