Resolution Digital has, for the first time, taken home the UnLtd Cup soccer trophy in Melbourne.
The annual event brought together more than 200 people across the industry in a friendly competition for a worthy cause, with Nunn Media, OMD, Resolution Digital and Carat going to the semi-finals.
Resolution Digital clinched the championship title after an exhilarating final match against Nunn, finishing with a commanding score of 6-2.
The player-of-the-day titles went to Daniel Rushi from Resolution and Elizabeth Motton from Nine.
Finals – Resolution Digital vs Nunn Media.
Ellie-Ann McDonald, account director at Resolution Digital Melbourne, said this is her third UnLtd cup and it remains one of the highlights of her year, especially since she's managed to play on the winning team for all three.
"Playing on the Resolution team this year, we were very happy to have taken the winning title away from OMD," McDonald said.
"It was such a fun day and it's incredible to support such an amazing charity and meet people in the industry. I'm already looking forward to next year!”
The event raised funds for The Mirabel Foundation, an organisation dedicated to breaking the cycle of addiction and assists children who have been orphaned or abandoned due to parental illicit drug use and are now in the care of extended family.
The event was sponsored by Amobee/Unruly and Paramount who treated the players to refreshments and a special appearance from professional football players Jake Najdovski, Angie Beard and Zac Kocankovski from Western United as well as soccer commentary legend Archie Thomson.
Pro players with UnLtd and Mirabel staff.
Andy Dixon, VP APAC at Amobee and Unruly, said he is so proud to support UnLtd Cup.
"It was a fantastic day with plenty of passion, laughter and competitiveness! It was a great way to bring the industry together whilst making a big difference for the young people Mirabel Foundation support," Dixon said.
John O’Brien, head of agency at Paramount Melbourne, said he loves supporting UnLtd Cup, bringing together our passion for football and giving back!
"It was inspiring hearing from the professional A-League stars and even more inspiring to learn about the important work that Mirabel Foundation do," O’Brien said.
The next Melbourne event in the UnLtd calendar is the UnLtd: Big Basket basketball competition in August, followed by UnLtd: Big Dream, the annual flagship gala experience that will be held in Melbourne for the first time on 12 October 2023.
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