Rodrigo Pires.
Melbourne-based integrated agency Spinach has appointed Rodrigo Pires connections and investment manager.
Pires joins Spinach from Resolution Digital where he was activation manager. His career also includes stints at OMD and Nunn Media, where he worked across major brands including Mazda, the Victorian Government, and JB Hi-Fi. He originally started in marketing at his family’s retail business in São Paulo, Brazil.
In his new role, Pires will oversee Spinach’s internal trading desk, leveraging large-scale data to drive sophisticated marketing technology solutions for clients. He will collaborate closely with Digital Balance, the MarTech consultancy Spinach acquired in 2023, to enhance the agency’s capabilities.
“Rod doesn’t just bring extensive media knowledge – he’s exactly the right fit for Spinach," said Ben Willee, GM and media director at Spinach.
"Our clients expect senior, highly experienced professionals to work hands-on with them every day. That’s been a key part of Spinach’s DNA from the beginning. With his background spanning major brands and diverse sectors, Rod’s skills and approach add immense value to our team and our clients."
Pires said he was drawn to Spinach’s unique integrated approach to media and creative.
"Spinach stands apart from other agencies by viewing a client’s business holistically. That allows us to challenge conventional thinking," Pires said.
"I’m excited to grow my career in this dynamic environment and support my team’s development as well."
The appointment is effective immediately.
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