Andy Copeland is the new chief data & technology officer at Cummins&Partners.
He leaves IPG Mediabrands’ Reprise after almost four years. His most recent role was head of ecommerce.
This appointment compliments Cummins&Partners integrated offering of creative and media. The agency has media billings of more than $50 million.
Copeland: “I’m impressed by the depth of capability in the Cummins&Partners business and I believe that their integrated approach to creative, media, data and technology provides a genuinely connected perspective in their dealings with clients.
"I’ve always thought of data and technology as invisible enablers of more meaningful brand storytelling and consumer connection.
"Creative, delivered through media, is ultimately the lens through which a consumer views a brand and I’m excited about integrating consumer-led data and technology thinking into Cummins&Partners’ already impressive creative and media capabilities.”
CEO Sean Cummins: “With all the sophistication in marketing today, we hope to bring a level of simplicity to our clients by providing a connected and integrated view of the world. With Ecommerce growing at an accelerated rate, this was a natural extension to our business. We are thrilled to welcome Andy on board”
Copeland joins recent appointments in Sydney including Meredith Ansoul, head of media.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.