Repco has launched 'Bringin’ the Bathurst' to celebrate its new sponsorship of the Bathurst 1000.
The 2021 Repco Bathurst 1000 takes place at Mount Panorama in Bathurst, NSW from November 30-December 5.
The high-octane campaign launched across film, print, OOH, social, radio, POS, catalogue and digital. The campaign runs throughout the Bathurst 1000 weekend.
The launch material features only the elements needed to Bring the Bathurst - a Repco spokesperson, eight cylinders, heaps of octane and a healthy amount of burnt rubber.
The brand TVCs however warn viewers “do not attempt to replicate any of the high-octane stunts you’re about to witness” and “do not attempt to replicate any of these epic stunts. Ever”.
Thinkerbell national chief creative tinker Jim Ingram says the action-packed campaign was produced through Covid restrictions.
"We’re bringin’ Repco customers and race fans exactly what they want. We’re bringin’ the noise. Bringin’ the octane. Bringin’ the spirit of The Mountain,” says Ingram.
“Helmets off to our client and production team who kept bringin’ solutions as we produced this through lockdowns, restrictions and an ever-changin’ rule book.”
The Bathurst 1000 has always been more than a race. The iconic event is a symbol of everything race fans love about the sport - the passion, the rivalry, the sounds and smells. And Repco is a brand that lives and breathes the sport.
Repco executive GM strategy and marketing Amy Frangos says the campaign is as epic as the race. It has been held in Bathurst since 1963.
“We are pumped to be bringin’ racing fans the Repco Bathurst 1000 for the first time this year, and we wanted to share our passion with a campaign just as epic as Bathurst itself,” says Frangos.
“From the moment we started working on Bringin’ The Bathurst with Thinkerbell we knew we were onto something special – and we’re only just getting started.”
The launch of the Bringin’ the Bathurst idea makes a high-octane, action-packed promise to race fans everywhere that Repco will be bringin’ the spirit of The Mountain to everything they do.
Credits:
Client - Repco:
Amy Frangos - Executive General Manager Strategy and Marketing
Kym Suherland - Marketing Manager
Agency - Thinkerbell:
Josh Parmenter - Lead Creative Tinker
Gideon Nedas - Lead Thinker
Cale Berry - Creative Tinker
Julia Keller - Thinker
Jess Evernden - Production Tinker
Jim Ingram - Chief Creative Tinker
Adam Ferrier - Chief Thinker
Jaime Morgan - General Manager
Production - +Ape:
Jolyon Watkins - Director
David Normand - DP
Sam Scoufos - Photographer
Jason Byrne - Producer
Dylan Stephens (Risk Sound) - Audio engineer
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