Food tech company Ārepa has appointed jnr. to lead brand strategy and creative services across New Zealand and Australia.
The New Zealand food tech company has a focus on brain health and works with neuroscientists to develop a range of 100% natural, clinically researched products.
Ārepa’s hero product, The Brain Drink, improving overall mental clarity.
Ārepa co-founder Zac Robinson said he appreciated jnr.'s fresh approach and style.
“John and Ryan have the kind of brains we love to work with: values driven yet innovative and forward thinking, with an in-depth understanding of our needs and the market. We’re excited to see where the partnership goes,” Robinson said.
jnr. co-founder and managing director John Marshall (Ngāti Maru, Ngāti Hāua, Ngāti Maniapoto) said they started jnr. to do good work for good people, good brands and Ārepa is all of that.
“Ārepa is an extremely innovative company, working at the forefront of brain health and nutrition, working to make a difference for people who consume their products," Marshall said.
"The fact they’re also founded in Aotearoa makes us feel privileged to partner with them as one of our first clients."
jnr. co-founder and chief strategy officer Ryan O’Connell said it’s been a whirlwind start for the agency this year and bringing on Ārepa is a great fit.
“The team more than matches our passion for creativity, ambition and smart but simple thinking, so we’re really looking forward to bringing some exciting new work with them to market soon,” O’Connell said.
jnr. will support Ārepa with a full above-the-line campaign set to go live late 2024.
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