Renault pitches media

Ashley Regan
By Ashley Regan | 28 October 2024
 

Renault

French automotive giant Renault is pitching its media account, AdNews can reveal.

The incumbent is Omnicom. 

There is contrasting reports on whether or not Omnicom has been invited to the pitch. 

Renault launched its first locally produced ad in 2018 via Big Red Communications Group.

In December 2023, Renault Group reorganised ts sales and marketing functions to focus on two key areas: after-sales, and also the distribution network and customers. 

Renault and Omnicom had no comment.

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