Independent studio Content Hustlers and beverage giant Accolade Wines have uncorked 'Pop. Pour. Spritz' for Croser Orange Spritz.
The tech-driven multichannel campaign captures the rising popularity of summer’s next signature drink, Pop. Pour. Spritz. spreads the joy of socialising outdoors across social content and large-scale OOH.
Robotics is a standout feature of the campaign, led by Ross Campbell from Bionyx Robotics, based out of Content Hustlers’ studios, this technology enabled the team to orchestrate intricate camera movements and achieve a cinematic level of polish.
Campbell said the precision robotics brings to each shot allows for the millimetre-perfect execution of every detail.
Content Hustlers creative director David Vale said the campaign's vision was all about creating an immersive, high-energy brand experience that truly captures the essence of Croser Orange Spritz.
"We wanted each element to feel bold, and bring the energy of a summer rooftop party. Every detail, from the liquid pour to the rooftop reveal, was captured with a level of precision that made the visuals truly pop," Vale said.
"The use of robotics allowed us to execute complex, cinematic shots that elevated our audience’s view with finesse – giving us an otherwise impossible level of creative control."
"Unlike cumbersome traditional camera rigs, our robotic-arm’s custom compact design facilitates production in challenging locations.
“The robotic setup was not only about technical precision, but served as a creative unlock, enabling seamless transitions between extreme close-ups and wide shots. This controlled movement enhanced the overall storytelling, making the visuals feel bigger, bolder, and more dynamic.”
Pop. Pour. Spritz is now live across digital platforms, social media and OOH advertising.
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