Reddit’s Ads Manager's latest updates allow advertisers to better find their audience, expand targeting and understand the communities most relevant to them.
Advertisers can search for relevant communities by topic. Targeting Suggestions serves up a list of additional suggested communities based on of an advertiser’s selected community target.
Reddit has also added community descriptions, topic tags, estimated audience size based on membership and engagement, as well as a link to the community.
The social media company has also invested in new administration tools to allow for more seamless campaign optimisation and oversight
The campaign lifetime budget option in the campaign creation process allows advertisers to cap campaign spend at a predetermined amount. Once the submitted budget has been reached, all ad groups within the campaign will stop spending to ensure easy budget management.
Reddit has also made it simpler to edit campaign names, bids, and budgets directly within Ads Manager. These changes can all be made in one place, within the Ads dashboard.
Reddit’s EVP of business marketing and growth, Jim Squires, said with more than 100,000 communities on Reddit covering every topic imaginable, it’s helpful to know where to start and how to effectively navigate to success, especially for advertisers less familiar with the platform.
"Our client partners do a great job of connecting the dots, and these latest updates allow us to go a step further in providing that guidance and support at scale through our Ads Manager," he said.
“Whether you’re a large brand or small business, self-serve or managed advertiser, you’ll be able to better harness the power of Reddit communities by discovering, understanding and targeting their ranging passions and interests, in one easy-to-use place, which will ultimately strengthen campaign outcomes.”
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