Reddit and the NFL has announced free Avatar Collectibles celebrating Super Bowl LVII, and featuring the Kansas City Chiefs and the Philadelphia Eagles.
The avatars will be available to Australian users and NFL fans; nearly 600,000 Australians tuned in to watch last year’s Super Bowl.
Collectible Avatars are limited-edition avatars from Reddit that provide owners with unique benefits on the Reddit platform. Made by independent creators in partnership with Reddit, they are powered by non-fungible tokens (NFTs) on the Polygon blockchain.
To drive awareness and excitement around the Collectible Avatars collaboration, Reddit has also launched a bespoke marketing campaign, including a Times Square billboard.
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