Reddit has introduced a Boost 2.0 Certification Program for Reddit Ads Formula.
With two to three hours of new educational content for advertisers and agencies seeking to better optimise Reddit's ads products, features, and tools, and specifically to enrich their creative campaigns on Reddit, the Certification Program is the second module in its existing Fundamentals course.
It launches with an all-new site that offers tailored learning journeys based on each participant’s existing Reddit knowledge, role, and campaign objectives.
Participants will be guided through Reddit’s first and third-party measurement tools, how to evaluate campaign success and measure overall campaign effectiveness.
The new modules will focus on insights on choosing a winning bid, strategies for budget allocation, and a deeper understanding of the factors influencing campaign performance.
It will also explore how to leverage data to improve campaign results, make ad group-level adjustments to drive results, and implement best practices to optimise ads; highlight unique creative techniques that can be used to engage with Reddit’s 100,000+ communities; featuring strategies for advertisers to actively engage with Reddit communities and customise their ads to provide added value; and analysing winning strategies to help brands identify creatives and messaging that will drive campaign results on Reddit.
Reddit’s chief revenue officer, Harold Klaje, said Reddit Ads Formula has been key to educating the market on Reddit’s unique value proposition.
"These new certifications are in direct response to our partners wanting to deepen their expertise and understanding of Reddit," he said.
"We know how beneficial this program can be for advertisers as they elevate their campaigns to be more strategic and impactful, so it’s exciting to evolve the program and bring more partners along on our journey.”
Since its launch in June 2022, Reddit Ads Formula has welcomed over 5,800 participants from 26+ countries to the Fundamentals program, 50% from holding companies and independent agencies, including the likes of GroupM, dentsu and more.
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