Reddit has announced a partnership with DoubleVerify, a software platform for digital media measurement, data and analytics, to develop S2S solutions that bring increased transparency, through verification measurement.
DoubleVerify, in addition to Reddit’s existing third-party verification offering with Oracle, will deliver a suite of viewability, invalid traffic and brand safety measurement services to Reddit’s global advertising partners.
Reddit and DoubleVerify will work together to enable a brand safety solution that provides coverage across Reddit’s dynamic environments consisting of over 100,000 communities. The technical integration of the solution will be worked on over the coming months, with the social media site expecting the full-suite solution to be available in 2023.
Jonathan Flesher, Reddit’s VP of business development, said: “Equipping our advertisers with the best and most innovative third-party controls over their campaigns reinforces our commitment to transparency and quality of Reddit ads.
“As our ads platform continues to grow, we are excited to be partnering with an industry-leading independent measurement provider and believe that together we can deliver best-in-class solutions and instil further confidence in Reddit campaigns.”
Steven Woolway, DoubleVerify’s EVP of business development, sad: “The dynamic nature of user-led environments makes the need for comprehensive, third-party authentication – including fraud/IVT, viewability and brand suitability – even more critical.
“To that end, we are excited to be Reddit's first full suite verification partner, ensuring campaigns meet key quality criteria while maximising impact and performance for advertisers.”
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