Nasdaq-listed FUTU has appointed independent agency REBORN as its digital and media agency to launch the artificial intelligence (AI) powered trading platform, moomoo, in Australia.
Moomoo uses technology to put control in the hands of investors, with market analysis, tools and AI-powered trading insights.
Through its platform, moomoo provides its 19.5 million customers access to many of the world's financial exchanges, including Australia, Singapore, Hong Kong and the United States.
The win followed a competitive pitch process and was quickly followed with the launch of an integrated media campaign to launch moomoo’s new brand platform “Take Charge,” with creative developed by independent creative agency Cocogun.
Phoebe Lei, head of marketing at moomoo Australia, said: "Our objective is to empower Australians to take better control of their investment prospects by enabling cost-effective trading using our technology platform.
“REBORN's strategic thinking convinced us that they would be the ideal agency to help us reach and engage our target demographic as we roll out our new campaign.”
The goal of the "Take Charge" integrated campaign was to increase not only brand awareness for moomoo, but also provide a deeper understanding of the platform's features across BVOD, Transit, OOH, Audio, Social, Influencers, and Media
Partnerships.
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