Publicis Groupe ANZ has promoted Rebecca Zemunik to lead Razorfish Australia as managing director.
Zemunik has been with the group for six years, most recently as part of the launch team of sustainability consultancy, Salterbaxter.
She has also worked at digital business transformation consultancy Publicis Sapient, where she led business development, marketing, and alliances, partnering closely with other Publicis agencies on connected client opportunities.
Zemunik, with more than 25 years’ experience in digital, technology and marketing transformation, was previously GM of Reactive, which at the time was Australia’s largest independent digital agency.
It was subsequently acquired by Accenture, where Zemunik led the financial services go-to-market team and built the Adobe practice. She was previously MD of Publicis’ full-service digital agency, Digitas.
Zemunik starts in her new position in October after she returns from a sabbatical. In the interim, the agency’s leadership team will be supported by Helge Gruettke in his capacity as a group chief client officer at Publicis.
Publicis Groupe ANZ CEO Michael Rebelo said: “It’s always great to be able to look from within and elevate the leadership talent within our Groupe.
"Bec is an accomplished digital business leader with multi-faceted experience having worked at consultancies and agencies, after starting her digital career client side. I’m looking forward to seeing Bec bring her energy and expertise to Razorfish – joining the talented team of data, technology, creative and media experts, as they chart their next phase of growth as a digital marketing transformation business.”
Zemunik said: “I feel very fortunate to work for such a progressive and flexible employer like Publicis that is so supportive of the growth of its people.
"I cannot wait to join Razorfish and partner with the newly formed leadership team who are an incredible group of people dedicated to their craft and clients. Razorfish is an iconic global network that has and will continue to transform brands through digital marketing.”
Other key promotions within the Razorfish leadership team includes Sheridan Turner, who moves from the role of client partner – creative to head of client services; Zac Godkin, who moves from the role of customer partner – media, now head of oerformance; George Sarris, who moves from the role of COO to chief marketing transformation officer; and Nikki Garvey, who moves from the role of senior strategy director. Vaughan Townsend continues in his role as executive creative director.
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