Realestate.com.au launches 'Keep Moving' OOH campaign

Realestate.com.au has launched an out-of-home campaign in partnership with JCDecaux, Kaimera and 72andSunny.

Commuters in Melbourne and Sydney CBDs will be exposed to the ‘Keep Moving’ campaign with a takeover of the steps at Southern Cross Station in Melbourne and Central Station in Sydney, highlighting realestate.com.au’s support in ‘helping you take the next step’ in a property journey.

This is the latest instalment in a campaign that first launched in late July, aligned with the Paris Olympics.

Visitors and locals in Bondi have also been taking a seat on the red couch featured in the campaign’s TVC at the Campbell Parade bus stop, with a similar special build to be unveiled in Fitzroy in Melbourne’s inner-north later this month.

REA Group GM of audience and marketing, Sarah Myers said in line with the launch of the ‘Keep Moving’ campaign, realestate.com.au hit an all-time high audience of 11.58 million people in July and a record unique audience lead over its nearest competitor of 5.08 million people.

"We’re thrilled to now be bringing these innovative outdoor executions into the campaign, to provide consumers with an engaging brand experience and encourage them to ‘keep moving’ into the spring property season," she said.

JCDecaux's sales director for NSW, Morgan Hannaford said through tailoring creatives by city and expanding the format across station dominations and special builds, the out-of-home plater is making sure realestate.com.au stays top of mind and part of the conversation when people think about property.

"The special build at Bondi goes a step further. A custom-built lounge brings the comfort of home to life while people explore local listings," said Hannaford.