Streaming service Rdio has relaunched its offering to include a free internet radio service, bringing it on par with the other players in the streaming market and giving advertisers another music platform to reach users through.
Previously the service was run solely with a subscription model, with users being given full access to the service for a seven-day free trial, followed by a push to subscribe.
The app relaunch sees Rdio now competing directly with the likes of Spotify, Pandora and IHeartRadio, all of which have free, ad-funded offerings.
Rdio is also touting itself to have 15 times more music than the leading internet radio service as well as algorithmic artist and genre-based stations; stations curated by people and stations based on "tastemakers".
The news comes as social site Twitter is also amping up its actitivy in music in Australia. It has appointed a head of music partnerships and hasn't ruled out entering the streaming space, with director of media for Twitter, Danny Keens telling AdNews that, “the idea that we'd explore that (streaming) sometime in the near future would be correct, so we'll definitely be exploring that.”
Rdio was launched in Australia through a joint venture with Nova Entertainment and it is likely to leverage the network's advertising partnerships.
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