Nine ended the ratings year with the biggest network commercial share at 38.3%, ahead of Seven at 36.9% and Ten 24.8%.
The BVOD service 9Now also claimed share victory with 41.9%, according to OzTam numbers, ahead of 7Plus at 41.1% and 10Play at 17.0%
Michael Stephenson, Nine’s chief sales officer, says the network delivered in an extraordinary year, where television production schedules across the board were disrupted by COVID.
He says the network has "clear leadership in the key demographics that matter to advertisers".
"To me, the thing I’m proudest of is our dominance across total television - looking at both linear television and digital BVOD - Nine is the place that audiences turn to for news and entertainment and marketers can rely on throughout the year to deliver real results for their business," he says.
Michael Healy, Nine’s director of television: “We’re extremely proud that once again our slate has resonated so strongly with the demos we program our content for: People 25-54, 16-39 and Grocery Shoppers with Child. In 2020 we continued to deliver on our promise to provide a year-round schedule of hit shows. From Married at First Sight, to LEGO Masters, Australian Ninja Warrior and The Block, our tentpole programs all delivered huge audiences in those key demos. Despite the challenges of COVID, we were able to work with our production partners to ensure all these programs madeit to air.
“In arguably the biggest news year of our lives, audiences flocked to our suite of news and current affairs programs. I’m also thrilled that viewers have embraced our newlook Today show which has posted double digit audience growth in every capital city and is now regularly winning its slot with those key demos."
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