Rasic and Partners has been appointed as the creative agency for Australian Native Products.
Australian Native Products is the world’s largest grower of Lemon Myrtle, supplying the ingredient globally, to brands across culinary, skin care, cosmetics, fragrance, personal care, beverages, cleaning, and other categories. The agency will be working across the entire brand.
Dejan Rasic, creative partner at Rasic and Partners, said when the agency met the team at Australian Native Products, it was instantly impressed with what they have achieved and the ambition they have for great B2B creative work.
"It also helps to be working on a wonderful Australian botanical like Lemon Myrtle. Our office has never smelt better!" he said.
Hui Li, Australian Native Products executive director, said Rasic and Partners demonstrated very strong B2B credentials and quickly understood the company's products, brand and marketing ambitions.
"I look forward to creating exciting and effective work with their team," said Li.
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