Ranbuild
Steel building provider Ranbuild, has launched its first major campaign with new agency partner I.M.A B2B, repositioning the brand for growth across Australia’s residential, commercial, industrial, and agricultural sectors.
Developed by I.M.A B2B, the integrated campaign centres around the tagline ‘Your Shed Your Way’, highlighting the versatility of Ranbuild’s premium steel shed structures — from machinery storage and workshops to man caves and beyond.
The creative taps into the emotional and functional potential of a shed, showing the wide range of possibilities available with Ranbuild.
IMA was appointed as Ranbuild’s marketing agency of choice in a competitive pitch in early 2025.
Ranbuild brand manager Guia Taylor said Ranbuild is a brand with deep heritage and a clear goal to evolve and grow.
"We needed a strategic partner who could unlock that — and I.M.A have delivered," Taylor said.
“Your Shed Your Way captures what the brand offers in a bold, relatable way that will directly engage target segments. This is just the beginning, and we are looking forward to seeing what our partnership brings moving forward.”
I.M.A chief commercial officer Jake Cush said the agency is proud to partner with Ranbuild on this transformation.
“This work not only repositions the brand for today’s market but reinforces I.M.A’s role as the go-to growth partner for B2B brands looking for a combination of strategy, creative, and digital to drive commercial growth," Cush said.
Your Shed Your Way is supported by digital performance, media amplification, dealer engagement, and a refreshed online experience. It lays the groundwork for a larger conversion push scheduled for mid-year.
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