RadiumOne has appointed ex-TubeMogul sales director Shaun Warry as it readies a push into Melbourne and New Zealand.
Warry will be based at the company’s Melbourne office and will spearhead the launch into the Victorian and New Zealand markets.
Programmatic firm RadiumOne arrived in Asia Pacific 14 months ago and now services 70 brands in the region.
Commercial director Patrick Darcy said: “Shaun is a great get for us. He has a solid reputation in the Melbourne and NZ markets and strong programmatic experience. He’s an excellent operator and exactly the respected talent we’re excited to be attracting to RadiumOne.”
Warry added: “Advertisers are not only realising the potential of programmatic, they also want to unlock the value of sharing. The chance to move into a business that’s modelling real time social interest and intent signals was one I jumped at.”
Warry’s strong background in digital media sales has seen him work directly with agencies and brands – across both publisher networks and programmatic technology platforms.
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Email Nicola at nicolariches@yaffa.com.au.