Radio listeners at 12.2 million in Survey 7

By AdNews | 17 November 2023
 
Ford Ennals, chief executive officer of Commercial Radio Australia.

GfK Radio Survey 7 showed a 50,000 jump in commercial radio listeners to 12.2 million year-on-year.

The 18-24 demographic is up 5,000 year-on-year to 1.4 million, with time spent listening each week up 2 hours 15 minutes to 11 hours 44 minutes.

Survey 7 delivered a record high result for commercial DAB stations, with a 4.4% year on year increase of listeners aged 10+ to 2.9 million.

Ford Ennals, CEO of Commercial Radio & Audio (CRA), said this survey has delivered excellent results for the growth of DAB and also shows that all audiences, young and old, love radio.

“The digital radio revolution rolls on, with listeners turning into commercial DAB-only stations hitting a record high of almost 3 million listeners, and commercial radio streaming audiences at 3.1 million,” Ennals said.

“We are seeing younger audiences discovering commercial DAB-only stations, with the 10-24 demographic growing by 5.5% to a record high of 870,000.”

More than 26% of commercial radio listeners are now listening via streaming each week.

Survey 7 also showed the car is the most popular place to tune in, with in car listening increasing by 0.6% year on year to 9.7 million. Time spent listening in car also grew by 8 minutes to 5.5 hours.

Breakfast radio remains a staple, continuing to grow audiences with a year-on-year increase of 1.9% to 8.6 million.

Survey 7 also delivered strong growth for Drive audiences, up 1.8% compared to this time last year to 7.4 million.

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