One Day and R/GA.
Australian music label One Day will partner with creative innovation company R/GA Australia to develop the brand’s strategy and identity.
R/GA, part of the Interpublic Group of Companies (IPG), will work closely with One Day to support its community-building efforts, define its brand relevance and amplify its presence.
Originally launched in 2013 as an events brand, One Day Entertainment transitioned five years ago into artist and producer management under co-founders Nick Lupi and Adit Gauchan.
Lupi said R/GA’s work with We Are Warriors and Nike has been a true inspiration for One Day.
"We quickly recognised they were the perfect partner for the next chapter of our brand," he said.
"They immediately understood who we are and where we’re headed—empowering artists to build long-term, meaningful careers. We’re thrilled to collaborate with such a talented team of designers, creatives, and innovators to bring a new generation of Australian artists to the forefront."
R/GA's chief design officer for APAC, Ben Miles, said he has deep admiration for One Day.
"They’re artist-led, community-driven, and truly go against the grain - they understand that the connection between listener and artist is so much more than a transactional algorithm; it’s about difference, emotional depth, creativity, and building real communities and fans," he said.
"Partnering with them on their next chapter is an honour, as we bring a fresh perspective to their brand and the evolving Australian music scene."
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