Innovation and design company R/GA Australia has appointed Heather Sheen head of planning.
Sheen will lead R/GA Australia’s strategy team from the Sydney office and on top she will continue to nurture the next generation of advertising talent by lecturing at AdSchool, AWARD School, and leading Miami Ad School’s local strategic programs.
Sheen has more than 20 years of experience in the industry - both within creative and planning - most recently as a planning partner at DDB Sydney, where she led the strategic thinking on the Westpac, Domain and Red Cross accounts.
Sheen has spent time at Ogilvy, BBDO and TBWA, and her work has been awarded by The Australian Effies, APAC Effies, IPA, D&AD, Cannes, AWARD, One Show, and ADMA.
Victoria Curro, managing director at R/GA Sydney said: “We’re absolutely thrilled to welcome Heather into R/GA. Heather has a real curiosity about people; she really gets in and understands what’s driving attitudes and behaviours. She’s also great at nurturing ideas and collaborating broadly, which is what R/GA is all about.
“Our team at R/GA Australia has made big strides in pushing the boundaries of creativity when it comes to producing physical and digital experiences. With Heather on board, I’m really looking forward to what else we can create together.”
Sheen said: “R/GA’s vision of creating a more human future really excites me. I’m particularly interested in understanding human behaviour and uncovering insights that will unlock meaningful solutions.
“I hope to build on the good work of R/GA Australia’s team, including building emotional brand stories throughout every touchpoint, beyond the formats we’re used to.
“It’s a real opportunity to work with clients who have a real appetite for solving business problems through differently-shaped ideas.”
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