Kimberly-Clark Australia has appointed R/GA Australia to its Kleenex and VIVA brands.
With a renewed focus on driving growth through marketing and innovation, R/GA will partner with Kimberly-Clark across tissue, toilet paper and paper towel categories.
The agency is tasked with positioning the brands for growth in Australia and lead the creative go-to-market strategy.
R/GA, working with Mindshare and The Ship, Kimberly-Clark’s media and shopper agencies, will challenge go-to-market approaches and execute from shelf to screens.
“We partnered with R/GA as we admire their innovative approach and enthusiasm for us to be bold.” says Kim Wright, senior brand manager – Kleenex.
“We are looking forward to working with them closely on our brands that many Australian consumers use every day.”
Michael Titshall, VP, managing director, R/GA Australia: “We are thrilled to partner with Kimberly-Clark to evolve the positioning of such significant brands in Kleenex and Viva, especially at a time when their products are more important to people than ever.
"From our first conversation, it was clear they were an ambitious team, intent on challenging the category; a journey we are pleased to join them on."
Kimberly-Clark joins a roster of clients which includes Nike, Google, Toyota and Slack.
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