Creative innovation studio R/GA has promoted Ben Miles to the newly created role of chief design officer, APAC.
“R/GA was founded on the principles of design and technology, and so this role is especially significant. Ben has proven to be a skilled practitioner and inspiring leader, always designing to create impact for our clients and the world," R/GA global chair and global chief creative officer Tiffany Rolfe said.
"I look forward to having his infectious passion across even more of our work and teams in APAC.”
Miles said he joined R/GA because it intersects design and technology.
"And through our creative innovation model, design isn't just visual — it’s a mindset. Design elevates businesses, equipping them with the tools to solve today’s most pressing issues and anticipate tomorrow’s challenges," he said.
"It navigates complexity, strengthening connections across sectors and empowering organisations to reimagine brands in innovative ways. I’m honoured by the trust R/GA has put in me to elevate our capabilities across the region.”
Previously VP, ECD of brand design for APAC, Miles will help shape brands across Australia, New Zealand, and Asia, including Telstra, Westpac, Powerhouse Museum and City of Sydney, Google and Nike.
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