Quickflix has set about a relaunch for its ailing business, pinning its hopes on wining the rights to digitally distribute the US blockbuster Finding Dory.
The service boasts that it is now able to bring the “newest” Hollywood movies to its streaming and DVD business, via the new Quickflix ‘Red Carpet’ program.
The Perth-based streaming service, founded 12 years ago by CEO Stephen Langsford, appointed Ferrier Hodgson as administrators in April, and by October the acquisition process by US firm Karma Media Holdings had started. Karma is expected to pay $1.3m for the service and until that point will operate it under a Deed of Company Arrangement.
Quickflix has also unveiled an ‘Access’ tier, a “pay-as-you-go” offering which does not require a monthly subscription fee.
Karma Media Holdings managing partner Erik Pence explained how these new programs differentiate Quickflix from its competitors, “There are Australians who don’t want to wait several months to get the new movies at home — it’s our goal to make Quickflix the most fun and value-added way for them to do that more consistently than anywhere else. These changes made in the last month are just the beginning.”
Email Nicola at nicolariches@yaffa.com.au.