Queensland Government
The Queensland Government has launched a major marketing campaign to support tourism after the state faced major weather events.
Following flooding in North Queensland and the impacts of ex-Tropical Cyclone Alfred on South East Queensland, airfare sales and holiday deals will be available before and after Easter.
All three major Australian airlines will launch airfare sales to Queensland destinations over the next four weeks, while Tourism and Events Queensland’s ‘Too Great to Wait’ campaign will promote holidays deals on Queensland.com.
Sale airfares will be rolled out in waves across different travel periods, including before and after the Easter long weekend.
Supported by the Crisafulli Government, the Brisbane Economic Development Agency, Experience Gold Coast and Visit Sunshine Coast will also lead targeted campaigns drive demand, showcasing their regions as must-visit destinations.
Environment and Tourism minister Andrew Powell said Queensland’s resilience was once again on display during the coverage of extreme weather.
“Queensland is open and welcoming visitors, and we want all Australians to know it,” Powell said.
“We’re letting everyone know that Queenslanders are resilient, we’re open for business and we’re an incredible holiday destination.
“If you’ve been dreaming of a holiday, make it a Queensland holiday. With strong airline partnerships, targeted marketing, and unbeatable holiday deals, we are making it easier than ever for people to choose Queensland for their next trip.
“Tourism is an industry that brings $95 million a day into our economy. It’s a vital economic pillar and this investment is key to reinvigorating the industry.”
Tourism and Events Queensland’s Ollie Philpot said the aviation industry’s swift support was instrumental in Queensland’s tourism recovery.
“The Qantas Group and Virgin Australia were eager to come on board and help Queensland bounce back,” Philpot said.
“These airline partnerships will provide compelling reasons for travellers to choose Queensland, helping businesses get back on their feet and ensuring our industry recovers strongly.
“We know Queenslanders love to explore their own backyard, and these campaigns will also help drive local travel, ensuring economic benefits are felt state-wide.
“There’s no better time to book a trip and experience all that Queensland has to offer.”
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