Quantcast today announced the launch Quantcast Academy with open access to free advertising training.
The academy provides online learning modules and a full certification program to help understand the language, tools, and processes of the digital advertising ecosystem.
Andrew Double, Quantcast APAC managing director: “The digital industry is moving so quickly that keeping pace with the skills needed to manage advertiser needs has become critical.
"We are so pleased to be able to offer the Quantcast Academy here in Australia and New Zealand, which will equip the industry with those skills and get them across key industry challenges and opportunities.”
Industry topics and training:
The Advertising Ecosystem: Learn the fundamentals of advertising, including a history of advertising, key terminology, context around today’s advertising landscape, as well as what’s on the horizon.
Media Planning: Make the strategic media planning shift. Understand the optimal way to conceptualise a campaign and bring your audience to life with data and media planning tools.
Media Buying: Act on your audience-focused strategies. Deep dive into marketing funnel dynamics, ad formats, and ad effectiveness tools to drive better business outcomes.
Attribution and Measurement: The measurements you choose set the tone for every aspect of your marketing strategy. Evaluate the benefits and limitations of top metrics to align measurement to results.
The AI Era: Understand how artificial intelligence works, its integral role in marketing strategy.
AI and a Cookieless Future: Third-party cookies will be deprecated by the end of 2023. Learn how AI can help offset this impact and drive the next evolution of marketing and advertising in a post-cookie future.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.