Quantcast has launched a self-serve platform designed to simplify advertising on the open internet for independent agencies and advertisers.
Features of the self-serve technology include gaining access to AI and machine learning capabilities for advertising and measurement and targeting solutions that do not rely on third-party cookies.
Quantcast CEO Konrad Feldman said today’s legacy demand-side platforms are too complex, too time-consuming, and too dependent on third-party cookies.
“Our goal is to empower businesses of all sizes to effectively reach their audiences, bringing the simplicity and efficiency of the walled gardens to the expansive and diverse open internet. There is a huge opportunity for marketers to improve their advertising performance and drive meaningful results," he said.
This is Flow's business director Clare Rogers said the independent agency has been able to efficiently target its key audience segments, resulting in higher engagement and conversion rates, thanks to the platform.
“Quantcast's innovative approach to advertising without third-party cookies has given us a competitive edge. We’re extremely satisfied with the performance and results, and so are our clients," she said.
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