Digital outdoor company QMS has won a tender with The Hills Shire Council, adding two new digital assets to its Sydney network.
The appointment, which followed a competitive tender process, is part of QMS’ investment in the expansion of its NSW portfolio, which includes the premium digital City of Sydney street furniture network.
The Hills Shire is one of the fastest-growing local council areas in NSW. Home to 200,000 people, it includes Castle Hill, Kellyville, Dural, Rouse Hill, West Pennant Hills and Annangrove, plus the key business districts Norwest and Bella Vista.
Strategically positioned on key overbridge locations in Kellyville, the new QMS digital billboards will provide advertisers with the ability to reach and influence a growing, affluent and highly desirable audience.
QMS chief operating officer Sara Lappage said the team is proud to be working with The Hills Shire Council to expand its digital footprint into this largely untapped part of Sydney.
“We remain focused on adding only the best digital locations to our growing NSW network. Both these state-of-the-art digital assets will give advertisers a new way to reach highly sought after and growing audiences in an area that has limited digital large format opportunities," Lappage says.
Expanding the coverage and reach of its network is one of QMS’ key strategic priorities for 2024 with two-thirds of its development plans focused on the Sydney market.
The Hills Shire Council agreement comes off the back of QMS’ recent tender win to manage and develop six key advertising locations on behalf of the Australian Turf Club, with further announcements expected to be made soon.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.