Digital outdoor company QMS has expanded its NSW portfolio with an agreement with Transport for NSW covering nine of Sydney’s digital out of home assets, including the overbridge on Cremorne’s Military Road.
The new partnership, which takes effect on January 1, 2025, includes high traffic locations in Cremorne on Military Road, Crows Nest on the Gore Hill Freeway, Maroubra on Anzac Parade, North Ryde on Epping Road, Wiley Park on King Georges Road and Blakehurst on the Princes Highway, with each of the nine digital sites to be powered by 100% Green Power.
“Creating a compelling and balanced network for our clients and agency partners in Sydney has been one of our key strategic priorities and the new agreement with Transport for NSW is a game changing addition to our existing portfolio of premium digital large format billboards," QMS chief operating officer Sara Lappage said.
QMS’ expanded digital network now has the opportunity to reach more than 92% of the Sydney population each week. Together the four new agreements will expand QMS’ digital large format network in NSW by more than 40%.
“The culmination of the Transport for NSW, Australian Turf Club, Hills Shire Council and ARTC tender wins – coupled with our City of Sydney digital street furniture network – calls for a critical shift in how advertisers now need to plan and buy out of home in Sydney and across the country," Lappage said.
"QMS’ expanded portfolio represents a new way for brands to reach Sydney audiences with a single, scalable and premium digital solution."
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