QMS has signed an agreement with the Australian Turf Club to manage key assets at Sydney’s Rosehill Gardens Racecourse.
The agreement, the result of a competitive tender process, takes effect on June 3 and covers six locations along James Ruse Drive.
QMS will invest in digitising the six locations, which includes two double-sided monopoles and a double-sided overbridge situated over James Ruse Drive, located between Parramatta and Sydney Olympic Park.
QMS COO, Sara Lappage, said QMS is thrilled to be working with the Australian Turf Club for the first time.
"Rosehill Gardens Racecourse is a vibrant lifestyle and entertainment destination, and these new premium digital billboards will further enhance our expanding Sydney network, allowing advertisers to gain even greater reach of a growing and influential western Sydney audience," she said.
Australian Turf Club's head of commercial, Donna Forbes, said QMS has a proven track record of market-leading digital innovation, bringing data and technology together to deliver audience led insights that deliver real results.
"We know they will be a great partner and will make a significant impact on our business," she said.
“We’re looking forward to working closely with the team at QMS to develop new opportunities for these key locations at one of the greatest racecourses in Australia.”
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