QMS has launched Performance+, the first audience-based post-campaign analysis tool in the $1.1 billion out of home industry.
The product has been developed to further enhance audience accountability and transparency in the execution of clients’ DOOH campaigns. Performance+ campaigns incorporate guaranteed audience metrics, enabling clients to buy with increased surety and confidence.
Created in conjunction with technology partner Hemisphere, Performance+ connects multiple systems and is underpinned by DSpark mobility data, which provides a dynamic view of campaign audience volumes along with a deeper understanding of their profiles.
QMS chief strategy officer, Christian Zavecz, said Performance+ is a natural evolution for QMS as the outdoor company continues the transition from asset to audience transacting for clients.
"With the increased role and relevancy that DOOH continues to deliver, we identified a need to act more like other broadcast channels in the way that we guarantee and showcase actual campaign audience delivery," he said.
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