The first three weeks of Vivid Sydney 2023 produced a sharp jump in the number of people visiting the City of Sydney.
Data from digital outdoor media company QMS reveals that the number of people in the City of Sydney between 7.00pm and midnight was up 61% during the first three weekends of this year’s festival.
The increase among people aged 30 to 50 was even higher, at 76%, with interstate visitors also jumping 109%, predominantly from Victoria, the ACT and Queensland.
QMS’ bespoke advertising packages that placed clients in key Vivid precincts during the festival saw audiences rise by 113% in the evenings across the three weekends, with Circular Quay assets seeing an increase of 215%.
“We were thrilled to celebrate this year’s Vivid Sydney with our clients – and with all of Sydney," QMS executive general manager, Mark Fairhurst, said.
“Vivid is a celebration of creativity, innovation and technology, making it the perfect fit with our City of Sydney digital street furniture network, which sits at the very heart of the Sydney market.
"We have seen some outstanding contextually relevant campaigns taking full advantage of the event themes and incremental audience to maximise their impact across our network."
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