Outdoor media company QMS has revealed the design of its communication panels being introduced across its new City of Sydney network.
The first units are already installed in Elizabeth and Castlereagh Streets.
A total of 150 units will be installed across the City of Sydney, due to be completed by August, weather permitting.
The communication panels consist of a double-sided, 86-inch digital display and feature an advertising face on one side and a City of Sydney community information face on the other.
Public messaging, upcoming event information and visitor services across the city with touch-screen capability will be featured to support increased community engagement for the residents and businesses.
In June 2020, QMS was appointed to an exclusive 10-year agreement, plus a further five-year option, to create a premium, reimagined network of street furniture for the City of Sydney.
The agreement will see a newly designed suite of bus shelters, kiosks, public toilets, seats and bins replace the current furniture, most of which has been in place since 1997.
The new panels, designed by QMS and award-winning architects Grimshaw, have been developed in consultation with independent accessibility consultants to meet the City of Sydney’s Inclusion Action Plan and the AS1428.1 and AS1428.2 compliance standards.
QMS general manager, City of Sydney, Jemma Enright, said: “Our re-energised City of Sydney network is focussed on breathing new life into the economic and cultural capital of Australia.
“The communication panels are a critical inclusion in achieving that goal, providing both a high quality and visually stunning asset for advertisers, and an inclusive communication channel that prioritises information for all Sydneysiders where they work, live and play.”
The panels will also be 100% carbon offset from installation, with the design of the infrastructure comprising responsibly sourced materials with high “end of life” recyclability in alignment with the City of Sydney’s commitment to sustainability.
The City of Sydney covers 26 square kilometres, with 10 distinct precincts across 33 suburbs, and is home to high-income, educated and high-spending audiences.
The City of Sydney suburbs are Alexandria, Annandale, Barangaroo, Beaconsfield, Camperdown, Centennial Park, Chippendale, Darlinghurst, Darlington, Dawes Point, Elizabeth Bay, Erskineville, Eveleigh, Forest Lodge, Glebe, Haymarket, Millers Point, Moore Park, Newtown, Paddington, Potts Point, Pyrmont, Redfern, Rosebery, Rushcutters Bay, St Peters, Surry Hills, Sydney, The Rocks, Ultimo, Waterloo, Woolloomooloo and Zetland.
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