Outdoor media specialist QMS has renewed its exclusive sales agreement with Manboom for another five years, reinforcing the strategic focus the business places on the Sydney market.
The agreement will see QMS retain ten digital and eight static premium billboards across Sydney, including exclusive coverage of the M2 motorway and the renowned The Kingsford Park n Fly iat Sydney Airport.
QMS first announced a deal with Manboom, owned by a group including adman John Singleton, in 2014.
John O’Neill, QMS CEO: “Our focus is to provide our clients with the best that digital out of home has to offer in Australia.
"The renewed agreement with Manboom enables us to enhance our digital footprint in the all-important Sydney market, providing access to over 2.7 million motorists a week who travel along the M2 motorway or past ‘The Kingsford’ at Sydney Airport.”
The contract extension is effective immediately and will complement the rollout of QMS’ brand-new and state of the art street furniture network across Sydney’s CBD later this year.
“We are excited by the strategic expansion we are undertaking to impact quality audiences," says O’Neill.
"Renewing these premium billboards, in addition to the transformation we are undertaking in the CBD as part of the new digitally led City of Sydney offering, we believe, will deliver real value to our clients as we continue our momentum well into the future.”
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