Digital outdoor media company QMS Media launched insights platform DYNAMiQ to better plan, create and deliver campaigns using robust, accurate and granular audience data.
The company partnered with mobility data and intelligence solution provider DSpark and audience modelling specialists WEJUGO to create the DYNAMiQ platform that collects and processes billions of mobile network data points from a third of Australia’s population.
QMS Media CEO John O’Neill says this collection and application of smart data gives advertisers accurate and usable insights, based on real data and analysed by hour, day, week or month.
“The introduction of DYNAMiQ gives our clients access to a future proofed and powerful planning and insights tool built specifically for DOOH, with a level of accuracy and granularity never before seen in this industry," he says.
“DYNAMiQ will deliver audience insights to help our clients creatively maximise their campaign. This is an industry game changer and one we have built based on knowing what our clients wanted in the next stage of DOOH growth.
“With over two years in planning, developing and testing, the launch of DYNAMiQ today is a huge milestone for QMS and our clients who now have a tool to help them understand audiences accurately and plan dynamic campaigns like never before.”
Paul Rybicki, country head of DSpark Australia, says mobility data has the ability to help advertisers confidently understand their exact audiences’ movement in a completely new way.
“We are delighted to work in conjunction with WEJUGO to deliver DYNAMiQ for QMS, which is a giant leap forward in how to understand relevant audience movement at each out-of-home location.” says Rybicki.
Mike Welling, founder and CEO from WEJUGO: “This has been a ground-breaking piece of work with QMS and DSpark to create something that has never existed before, that can revolutionise the way DOOH is planned and therefore the way an advertiser can invest. The patented algorithms and mobility data that DSpark provide, coupled with our unique visitation
algorithms are the nucleus of this new DOOH audience platform - DYNAMiQ.”
QMS on Friday delisted from the ASX after being bought by Quadrant Private Equity in a deal that valued the outdoor media company at $571.6 million.
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